Automotive advertisements must promote active mobility, carpooling or public transport from 1er March 2022, according to a decree published in Official newspaper, Wednesday December 29, on the same model as the messages of the type “avoid eating too fatty, too sweet, too salty” imposed since 2007 in the diet.
From March, the advertisement for motor vehicles must include one of the following messages: “for short journeys, prefer walking or cycling”, “consider carpool” or “on a daily basis, take public transport “, According to the text written by the Ministry of Ecological Transition. This measure around car advertising was introduced by the mobility orientation law, adopted by Parliament in November 2019.
This obligation will apply to advertising broadcast on radio, television, cinema, Internet, advertising screens and printed media. The message will be followed by the words “# SeDéplacerMoinsPolluer” on all the media mentioned, except on the radio. In the event of a breach, the advertiser is liable to a formal notice and, without compliance, to a financial penalty of up to 50,000 euros per broadcast, specifies another decree published on Wednesday Official newspaper.
From 1er March 2022, car manufacturers will also be required to include the carbon dioxide emission class (CO2) promoted vehicles, a novelty introduced in April by the deputies within the climate law.