Tag: influencers
Surgery, gambling: the deputies vote the law which will regulate the excesses of influencers
Alexander Boero March 31, 2023 at 3:15 p.m. 1 © Shutterstock The deputies, visibly few in number to be concerned by the question, adopted Thursday the bill aimed at combating…
China: how seniors play influencers to sell their products
Sébastien Le Belzic (in Beijing), edited by Gauthier Delomez 06:21, March 28, 2023modified to 06:57, March 28, 2023 In China, influencers sometimes have gray hair. On Chinese social networks, there…
Bruno Le Maire reveals his plan to end the jungle of influencers
Creation of a legal status, prohibited advertising, responsibility of platforms… The Ministry of the Economy has formulated its proposals, after several months of work. “We will not let anything pass:…
The government draws up a plan to regulate the practice of influencers
Qualified for “Digital Wild West” by Bruno Le Maire, Minister of the Economy, the “business” of influencers is about to be supervised. The sheriff of Bercy presented, this Friday, March…
The staggering carbon footprint of the most followed influencers revealed in a study: can you guess?
Alexander Boero March 14, 2023 at 8:50 a.m. 18 Influencers Lena Situations and Bilal Hassani are among the most followed in France © Shutterstock Travel, consumption patterns they encourage, content…
Influencers and advertising: soon the end of a juicy market… and too often dubious
Samir Rahmoun March 13, 2023 at 6:30 p.m. 12 © Shutterstock.com Finance Minister Bruno Le Maire has just announced that new rules will apply to advertising by influencers. Influencers, whose…
“Nano-influencers” or how brands rely on influencers with less than 10,000 subscribers
Photos of “micro-influencers” on Instagram. LABULLE_DE_CELINE / LYNDOU78 You don’t need 10,000 subscribers to get into the influence game. A few hundred friends on TikTok or Instagram can be enough…
Trollishly: 5 Winning TikTok Marketing Strategies for Businesses [2023]
TikTok, with its immense popularity, has topped itself as a crucial platform for businesses. The exciting thing is that the platform has broken all the records bringing more traffic than…
This phenomenon that threatens influencers on TikTok
Are the days of influencers telling you what to buy, what to wear and what to follow gone? Since the beginning of the year, the TikTok community, and more particularly…
On the front line against the excesses of “influencers”, the repression of fraud lacks resources
AUREL The figures are striking: out of around sixty influencers targeted by the Directorate General for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) since 2021, 60% did not comply with…
Meta closes accounts of influencers suspected of abuse
By Le Figaro with AFP Posted yesterday at 6:20 p.m., Update yesterday at 6:25 p.m. The plaintiffs estimate that they were defrauded for a total of 6.3 million euros. ROBYN…
Facebook and Instagram accounts of influencers suspected of abuse closed
Meta, the parent company of Facebook and Instagram, has announced the removal of a series of influencer accounts followed by millions of people. SourceAFP Meta says it wants to protect…