Finance Minister Bruno Le Maire has just announced that new rules will apply to advertising by influencers.
Influencers, whose activity is currently scrutinized by the state, will have to meet higher standards when they advertise a product. This was announced by Minister Bruno Le Maire, who welcomed the action of rapper Booba.
Booba and Bruno Le Maire, same fight
Has the consultation launched on January 9 by Bruno Le Maire on the future regulation of the world of influencers just given birth to a result? The politician, who answered questions from journalists on Monday on France Info, explained that influencers would have to be more transparent about the products they promote. While expressing in passing his agreement with Booba.
” He’s right Booba, he’s right to remember that there are abuses, that they are unacceptable, and we will put an end to them “. As a reminder, the artist has been waging a battle for several months against those he calls “influencers”, including in particular the director of the Shauna Events agency, Magali Berdah, who in return accuses him of harassment.
Apply media standards
So, what will concretely change for influencers? According to Bruno Le Maire, the stars of web platforms will now have to ” subject to the same rules as those that apply to traditional media “.
” When you have alcohol product placements or other product placements, the legal notices must appear on the sites of the influencers “, he illustrated. The state also counts give a status to these professionals, in order to better protect them.
Finally, he promises to strengthen the controls, so that the web does not appear as a “ far west where unscrupulous minds might think they are carrying out harmful actions without consequence. And this even if, as the minister of the government of Elisabeth Borne reminds us, it is only a question of fighting ” some influencers behaving badly “.
Source : BFM-TV
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