Take-two will soon be able to add another page to its quarterly financial statements, with the acquisition of another company. And not just any, since we are talking about the mobile gaming giant here Zynga. We learn today that Take-Two has just acquired all of Zynga’s shares, whose games will now integrate the publisher’s portfolio.
Take-Two is heading to mobile
Take-Two therefore announces that it has acquired all of the company’s shares, estimated at $ 9.86 per unit, which values Zynga to the tune of $ 12.7 billion. A huge deal, which becomes the biggest buyout in the video game industry, which offers a new panel of possibilities for Take-Two.
We mainly know Take-Two for its “premium” games on PC and consoles, whether on the side of the series. GTA, Borderlands Where NBA 2K, but with this acquisition, the publisher becomes de facto one of the largest publishers of mobile games. Zynga’s role will thus be to bring the Take-Two licenses to mobiles, and to conquer new markets. Free-to-play will be one of the focus of this acquisition, with Take-Two’s desire to create synergies between the platforms based on this model.
As specified Daniel Ahmad, financial analyst, if the deal is recorded and presented as official, you should know that there is a period of 45 days during which another actor can invite himself into this agreement in order to propose a better offer. This is, for example, what happened in the context of the takeover of Codemaster, which EA had precisely stuck under the nose of Take-Two, by formulating a better offer.