Take-Two, the publisher behind GTA and Red Dead Redemption, has just announced the acquisition of Zynga, heavyweight in mobile gaming, for the modest sum of $ 12.7 billion. A way to expand your catalog with a myriad of games casual.
If its catalog of mobile games was quite modest until then, Take-Two has not taken the tweezers to make it grow. The American distributor behind the franchises of Rockstar Games (GTA, Red Dead Redemption), BioShock and NBA 2K has just announced the acquisition of Zynga, a real heavyweight in mobile games. Mainly known for FarmVille, but with the baton behind many other popular titles, the latter joins his new stable in exchange for an astronomical sum: 12.7 billion dollars. An impressive transaction that has been seen in the industry for quite a while. With a market capitalization of nearly $ 19 billion, Take-Two therefore becomes the third largest publisher in the video game industry behind Electronic Arts and Activision Blizzard. Its mobile division, which brought it $ 115 million in the third quarter of 2021, is enriched by a catalog that generated $ 704 million over the same period at Zynga.