Do you need a new mascara? What if you tried one of the best-selling products over the past twelve months? References that have every chance of not disappointing you. We reveal them to you.
If mascara has always been essential, wearing a mask that goes on forever has forced us (and still obliges us) to bet everything on the look in terms of makeup as underlined in a press release from the NPD Group which deciphers the sales. of selective make-up in France in 2021: “Thanks to the wearing of a mask, eye make-up is the first growth engine, with the biggest improvement in sales”. And these are more particularly the sales of mascaras which are in clear increase in recent months, claiming this essential makeup product as the “Largest eye makeup segment”.
Finding a mascara that perfectly meets the needs of our lash bangs, however, is not such an easy task. Between the promises of volume, curvature and / or length, it is sometimes difficult to navigate. Fortunately, the best sellers are a good barometer for deciding before purchasing our new mascara. Mathilde Lion, Beauty Europe Industry Expert for The NPD Group, revealed to the magazine Femina version the references that hit the mark this year with consumers, by analyzing the best sales in perfumeries and department stores, between January 2021 and October of the same year, excluding exclusive brands. Verdict: these are luxury mascaras from French brands that constitute the Top 3 best-selling mascaras in 2021. These are also mascaras that we also love in aufeminin writing, which is why we tell you more about them.
Read also : – Have you ever tried the best volumizing mascara (according to 60 million consumers)?
Yves Saint Laurent False Eyelash Effect Volume Mascara
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The price offers are listed in ascending order of price. The prices displayed are inclusive of all taxes (all taxes included). The price of shipping costs displayed corresponds to the cheapest home delivery offered by the merchant. aufeminin.com lists in its price tables the merchants who wish to be present on the condition of displaying prices with VAT (including all taxes) and presenting an excellent level of quality of service and customer satisfaction. This referencing is paying. Our price tables are therefore not exhaustive on all the offers and merchants present on the market. The offers in the price tables are updated daily and several times a day for certain stores.
An essential reference at Yves Saint Laurent Beauté, this volumizing mascara which promises to transform the fringe of eyelashes to the point of creating the illusion of wearing fake ones, has enjoyed a great reputation since its launch. And it is not its formula, which has been improved several times, that contradicts its success, now enriched with argan oil and walnut extract to intensely nourish the eyelashes, it takes care of them in addition to sublimating them. What do we like the most about him? It offers a convincing effect from the first brush stroke on the lashes but allows the layers of product to be accumulated without the risk of creating a cardboard effect on the lash fringe.
Dior Diorshow Iconic Overcurl Mascara
The price offers are listed in ascending order of price. The prices displayed are inclusive of all taxes (all taxes included). The price of shipping costs displayed corresponds to the cheapest home delivery offered by the merchant. aufeminin.com lists in its price tables the merchants who wish to be present on the condition of displaying prices with VAT (including all taxes) and presenting an excellent level of quality of service and customer satisfaction. This referencing is paying. Our price tables are therefore not exhaustive on all the offers and merchants present on the market. The offers in the price tables are updated daily and several times a day for certain stores.
Also combining eyelash care and a noticeable makeup effect, this Dior mascara combines volume and curvature to enhance all types of eyelashes. Its formula enriched with cotton nectar strengthens the eyelashes and makes them brighter naturally. In terms of results: not only does it define and curl them well to open up the eyes in one pass thanks to its curved brush, but it also wonderfully unfolds the lash for maximum volume. Its long hold only makes it more attractive.
Lancôme Hypnôse Mascara
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The price offers are listed in ascending order of price. The prices displayed are inclusive of all taxes (all taxes included). The price of shipping costs displayed corresponds to the cheapest home delivery offered by the merchant. aufeminin.com lists in its price tables the merchants who wish to be present on the condition of displaying prices with VAT (including all taxes) and presenting an excellent level of quality of service and customer satisfaction. This referencing is paying. Our price tables are therefore not exhaustive on all the offers and merchants present on the market. The offers in the price tables are updated daily and several times a day for certain stores.
Just as iconic at Lancôme as the first two mascaras at other beauty houses, this volumizing mascara relies on a featherweight formula enriched with vitamin B5 which strengthens and protects the lashes, and which is very easy to work on. It allows in particular to fill the eyelashes as desired, by accumulating layers without overloading the fringe.
As we can see from this Top 3 of the most popular mascaras in 2021, the eye make-up trend is undeniably to display a beautiful volume on its lash bangs. A criterion to take into account when choosing your next mascaras for 2022.
6 things to do with a mascara brush:
Passionate about writing and beauty, Elodie swaps her lipstick for her laptop in order to find the best in makeup, hairstyle and skincare trends, and professional tips …