Long sequined dresses with vertiginous slits, plunging necklines… The purple curtains of La Cigale open on thirty women. At the end of February, the Parisian theater is hosting the final of Miss Aesthetics. Applicants can be plump, married, tattooed, and have had cosmetic surgery. Like Milla Jasmine, the reality TV actress who presides over the ceremony in silver outfit, and whose passages under the knife were followed by thousands of young people on Instagram (3.3 million subscribers).
“We must open the door to all silhouettes. It is not because we have had plastic surgery that we have no values”proclaims on stage Chloé Raymond, candidate number 27. Behind the scenes, she tells us about her first operation, at the age of 30, a breast augmentation. “I am quickly judged on my bimbo physique, but I have a bac + 5. This competition is a good way to stop prejudice”, believes this administrative manager in an architectural office, selected among the three finalists. The winner of the competition was to win, among other things, 15,000 euros in cosmetic surgery care. But, outraged, the National Union of Reconstructive and Aesthetic Plastic Surgery (SNCPRE) took legal action and obtained the withdrawal of the lot. “Young people who have had cosmetic surgery are not pariahs. On the other hand, offering thousands of euros to candidates to go and have surgery is shocking. It is an incentive to consume. Medicine should not be practiced as a business! »indignant Adel Louafi, president of SNCPRE.
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Orchestrated by a company specializing in cosmetic procedures abroad, the Miss Aesthetics competition testifies to the more uninhibited relationship of young people to aesthetic medicine… and its excesses. Since 2019, 18-34 year olds now have more surgery than the 50-60 age group, according to a study by the International Master Course on Aging Skin, a European congress bringing together professionals in the sector. Leader in aesthetic medicine in France, the Clinique des Champs-Elysées group is increasing its openings – ten additional clinics will open by October – and is welcoming an increasingly young patient base. “Twelve years ago, barely 5% of our patients were under 35, compared to more than 50% of them today”summarizes Tracy Cohen Sayag, director of the group.
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