Over the first nine months of the year, the French spent 1.63 billion euros on video, an increase of 15.1% over one year. A positive balance sheet in a tormented economic market which forces many households to make decisions about their leisure activities. The physical market (DVD and Blu-ray), accustomed to losing ground for several years, posted encouraging growth of 1.1% to 153.8 million euros, driven by Blu-ray growth of 20.2 % while DVD is down 8.3%. But the physical market only accounts for 9.4% of household spending. Driven by SVOD, streaming is now the largest item of expenditure, at 1.48 billion euros, up 16.7% compared to 2021.
The biggest increase can be attributed to TVOD (rental for service), which posted growth of 19.4% to 116.3 million euros. SVOD remains the main item of expenditure at 1.30 billion euros (+16.7%). EST performed well at 59 million euros, representing growth of nearly 12%.
If the trend is confirmed over the last quarter, the video market should reach 2.28 billion euros in 2022, crossing the symbolic bar of 2 billion for the first time.
SVOD will capture most of the value (78%), mainly in the hands of major international platforms (Netflix, Disney+, Amazon Prime Video). TVOD and EST could reach 250 million euros, practically returning to its 2018 level (255.6 million euros).