The subsidiary of the German group wants to enter the rolling stock market and strengthen its position in automatic subways and digital solutions.
How to exist in a market dominated by the national player? This is the challenge facing Laurent Bouyer, the new CEO of Siemens Mobility France, debauched from the former Bombardier Transport, bought by the French Alstom in early 2021. The new leader wants to apply the strategy implemented by the leader. German railway company, after the failure of its merger with French in 2019, due to a Brussels veto, and after studying the resumption of the signaling activity of Thales (ceded to the Japanese Hitachi). File closed due to dominant position in France and lack of complementarity with its own portfolio.
Read alsoRailways: towards new consolidations in Europe
Reorganized around three businesses – smart infrastructure, digital industry and mobility – Siemens is betting heavily on digital to impose itself. “The improvement of our strategic positioning and our market shares is based on R&D and the development of innovative solutions based on digital cybersecurity technologies”, abstract…
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