“Will never exist”
DFL bosses vehemently moderate the fears of the fans
5/8/2023 9:37 p.m
The German Football League is promoting the entry of an investor who should bring fresh money into German football. Lots of fresh money. In many places, fans are worried about drastic changes. At an information event, categorical promises come from the DFL leadership.
The top of the German Football League (DFL) has defended the plans for an investor to get involved against criticism. At a discussion event organized by the alliance “Südtribüne Dortmund” and the board of the BVB fan department in the stadium of the Bundesliga second team, DFL supervisory board chairman Hans-Joachim Watzke and DFL managing director Axel Hellmann campaigned for a fresh injection of capital by a strategic partner.
Watzke tried to allay the fans’ fears that an investor would have too much influence, for example in the design of the schedule. “I haven’t been fighting for the 50+1 rule for years now to let a Trojan horse in. We definitely don’t want any more kick-off times,” said the BVB managing director. Hellmann became even clearer: “The concern that the match day will be fanned out is a theoretical one. We could do that now. But we won’t do it because there is a football culture in Germany. There will never be a game day fanned out .”
Investor deal should bring billions
In the past few weeks, many football fans have made it clear at Bundesliga games that they reject the entry of an investor. “There are a lot of fears and concerns among the fans with this construct. It’s about classic topics such as match day schedules and venues,” commented Jakob Scholz, chairman of the BVB fan department.
The plan provides for the future investor to acquire 12.5 percent of the marketing of the national and international Bundesliga media rights for a period of 20 years. The deal is intended to bring fresh capital of around two billion euros to the league, 85 percent of which is to flow into earmarked investments in future fields and to strengthen the stability of the DFL. Only 15 percent of the total – around 300 million euros – should receive the 36 clubs for free use. The DFL sees a lot of catching up to do, especially in international marketing, and the competing leagues from England, Spain and Italy are ahead.