The Thermomix is not a bargain anyway. Nevertheless, a price increase could be in the house this year. Manufacturer Vorwerk does not want to “exclude” this at the moment, but “check it”, says the managing director. He also comments on the Bosch Cookit.
Thermomix: Slight price increase under discussion
If you want to call a Thermomix TM6 your own, you currently have to put a whole 1,399 euros on the table. That’s more than the Bosch Cookit – and compared to other kitchen machines of this type, it’s just expensive. Still, it might this year come with the Thermomix to a price increaseas Managing Director Thomas Stoffmehl explains in an interview.
According to Stoffmehl, Vorwerk is currently “checking” whether the current price will also be the future one. If there should be an increase, then it will “not five percent” be. Just like many other manufacturers, Vorwerk is also struggling with raw material shortages. There is currently a waiting period of up to ten weeks for the Thermomix TM6. The company simply lacks the required microcontrollers for the food processor (source: WirtschaftsWoche).
The Thermomix stays a veritable money printing machine for Vorwerk: The manufacturer now achieves more than half of its sales with the food processor. Another record year is planned for 2022. The turnover of the Vorwerk Group was more than three billion euros in 2021. One sees oneself above all because of direct sales at an advantage. After all, the Thermomix cannot simply be bought in retail stores or ordered from Amazon.
Aldi also offers a Thermomix alternative:
Thermomix: boss praises Cookit from Bosch
Driven by the success of the Thermomix, Bosch also has a similar kitchen helper in its range with the Cookit. This is according to the Vorwerk boss “undoubtedly a good device”. However, you don’t want to worry. According to Stoffmehl, the sales figures for the Cookit are no less than “as a joke”.