This perfume, launched more than ten years ago, is the best-selling perfume in Europe in 2023. We tell you everything about this cult fragrance, and its new version which is arriving in spring.
Some fragrances have real success stories. This is the case of La Vie Est Belle perfume by Lancôme, which has had a string of successes for more than ten years. Launched in 2012, after 3 years of work and more than 5,500 versions, Life is Beautiful is the first gourmet iris on the market, played by the sublime Julia Roberts. Built around iris, it combines notes of vanilla and patchouli with accords of orange blossom and jasmine. Today, two bottles of La Vie Est Belle (the total franchise) are sold every minute in the world and this perfume was also the number 1 perfume in Europe in 2023*. If you want to discover or rediscover this juice, know that the brand is launching a new version for spring: Life Is Beautiful Extraordinary Rose. An even brighter and more modern version.
The rest after this ad
La Vie Est Belle Rose Extraordinaire, a new spring variation
Imagined by Anne Flipo, Dominique Ropion and Caroline Dumur, master perfumers at IFF, this new version of the perfume is built around three roses : a fresh and vegetal rose water, a damascena rose absolute and a “space rose” accord which transcribes the idea of a rose grown in weightlessness. It also displays plant accords, such as touches of foam and ambroxan : “We chose foam and ambroxan for their enveloping effectt” explains Caroline Dumur. “LThey bring something different to La Vie Est Belle, creating complex and warm notes.” explains the expert. Described as a woody, amber, floral scent, this variation is intended to be a little more powerful and captivating than the original. To discover from February 19.
The rest after this ad
Indicative prices
30ml €73
50ml €105
100ml €145
*Europe (EU5: UK, France, Spain, Italy, Germany – Source: NPD/Circana FY23)
Head of beauty/fitness/nutrition sections
After working for the Marie Claire and Prisma Media groups, Inès arrived at aufeminin in April 2022. Responsible for the beauty, fitness and nutrition sections, she likes to decipher the latest…