Would you be willing to change your first name to enjoy sandwiches offered for life in a fast food chain? If the idea may seem incongruous, it has indeed seen the light of day across the Atlantic, where no less than 10,000 people have expressed their candidacy.
It is given a few moments after birth and follows its owner until the end of his life. Useful in all aspects of life, whether it concerns social relations or administrative procedures, some even associate it with the personality traits of its holder: it is obviously the first name. Although it belongs to the realm of the intimate and makes it possible to define in one word the person it is used to name, the first name is not however immutable.
Indeed, everyone is free to change their first name in life for reasons as diverse as varied. But would you be willing to swap it out of love for a fast food? In the United States, some are willing to sacrifice this personal asset for a few sandwiches offered by a fast food brand. As reported by our colleagues from BFM TV, Subway proposes to offer sandwiches for life to those who agree to legally change their first name. A scenario that is reminiscent of an episode of the series Community by Dan Harmon.
What’s next after this ad
10,000 candidates to be called “Subway”
The offer, on the other hand, is indeed real. On the other hand, to be entitled to eat sandwiches from the brand Subway for free throughout his life, however, you should agree to change your first name to that of Subway. If the idea may seem crazy, it has nevertheless attracted more than one person across the Atlantic, where no less than 10,000 applications were registered for this competitionaccording to information shared by the brand.
Applications are already closed, and the brand plans toannounce the big winner in August 2023. If the latter carries out the legal procedure for changing the name to the end, he will be offered the right to taste sandwiches from the eponymous chain for his entire existence. As explained earlier, it is quite possible to initiate an administrative process to change your name, a procedure for which the company has undertaken to assume the legal and administrative costs.
What’s next after this ad
The competing brand of McDonalds is visibly inspired when it comes to putting her customers at the heart of a marketing campaign, as she does not hesitate to play with the love of her die-hard fans. Few years ago, Subway offered to offer free sandwiches to anyone who agreed to get a brand logo tattooed on their body. The duration of the promotion varied depending on the size and placement of the tattoo.
Passionate about social issues and digital addict, he puts his pen to the service of information. Interested in all themes, Hugo is delighted to work for aufeminin …