Lancôme reinvents its famous Hypnôse Drama mascara to offer ever more spectacular volume to fine lashes and deploy the lash fringe like never before. What changes and what remains the same? We tell you everything!
You may not recognize it in its new high-end twisted and ribbed case which marks its change in formula, improved for the occasion, and for good reason: the unbeatable Lancôme Hypnôse Drama mascara is getting a makeover this year to give us lashes that are more voluminous than ever.
Launched in 2004, this iconic mascara from the luxury house has won several awards and is one of the favorite makeup products of professional makeup artists. Its new formula, which now promises up to 17 times more instant volume by making up the eyelashes, makes it the brand’s most volumizing mascara to date. But let the fans of this volumizing mascara rest assured, its recognizable S-shaped brush remains unchanged. Always as curved and with generous proportions, it catches the slightest eyelash for easy eyelash makeup and an ultra volumizing effect on fine eyelashes lacking thickness.
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New Hypnôse Drama mascara: a formula that takes care of eyelashes
To no longer compromise between incredible instant volume and fortified eyelashes every day, the new Hypnôse Drama mascara is enriched with care to enhance eyelashes when they are made up, and when they are removed! Concentrated at 2% in the new mascara formula, Lancôme’s bonding complex relies on the nourishing and strengthening virtues of a mixture of keratin, rose extracts and jojoba oil to regenerate weakened eyelashes.
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A very interesting quality if you have fine eyelashes or if you are over 50 years old and eyelashes weakened by the natural aging of the hair system, which weakens over the years. It will thus be able to work miracles on fine and sparse eyelashes, enhancing them immediately and over time.
Hypnôse Drama mascara is revealed in a new ultra-black formula
The care given to the eyelashes is not the only novelty for this mascara which was previously only enriched with provitamin B5 for this purpose. For an ever more impactful makeup result and a visibly thickening effect, the brand has chosen onyx black pigments which boost the volumizing effect.
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Their matte and ultra-black finish offers a new intensity to the eyelash makeup offered by the formula. “An intensity similar to that of kohl”, which maintains its effect during its 24 hours of hold, for an XXL volume which resists everything whatever your desires and the time of the day.
soon available at the price of 37 euros
How to use the new volumizing mascara Hypnôse Drama from Lancôme?
Since it retains its distinctive applicator brush, it is essential to learn the precise application gestures that accompany it in order to use it properly if you want to obtain the 17% more volume.
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To do this, start by placing the concave side of its S-shaped brush at the root of your lashes then move up along the lashes using a zigzag motion with your wrist to deposit this enhanced formula all the way to the tips of your lashes. eyelashes. You then have to turn the brush in the other direction and use its bristles to separate and thicken your eyelashes with a little more Hypnôse Drama mascara.
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