On Wednesday February 28, 2024, during a new issue of Who wants to be my partner broadcast on M6, on Wednesday February 28, 2024, the company Yacon & co presented an alternative to sugar which caught the attention of more than a viewers. After her appearance on the show, the company saw sales of its product explode.
Every Wednesday on M6experienced investors discover the products and services imagined by entrepreneurs during a pitch session organized as part of the show Who wants to be my partner?. This Wednesday, February 28, 2024, the company Yacon & co was among the start-ups who came to present their solution to the jury composed in particular of Tony Parker, Kelly Massol, Marc Simoncini and Eric Larchevêque with the ambition of revolutionizing the sugar market.
How ? By offering an alternative to sugar presented as healthy by the company: Yacon syrup which is extracted from a plant grown in Peru. A proposal that quickly attracted investors, the founder of the cosmetics brand Les secrets de Loly did not hesitate to accept the offer proposed by the three co-founders of the company. It is therefore a successful bet for these entrepreneurs who now benefit from the funds necessary to develop their activity and from the expertise of Kelly Massol. But this is not the only good news for the start-up Yacon & Co.
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400,000 euros in turnover in one evening
The young company has indeed benefited from superb media exposure since during its appearance on Who wants to be my partner?, sales of its products literally exploded. “We had 30,000 simultaneous visitors to our website and more than 3,000 people were shopping at the same time. We thought we would make 4,000 sales and we made 15,000! This Wednesday morning, the day after the broadcast of the show, we had about 15 baskets per minute and sold 50 products per minute. That’s way beyond what we thought we could do.” confides the co-founder of the show in the columns of Leisure TV.
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One stone, two birds for the company which intends to revolutionize the sugar market with an organic alternative. If the co-founder said she was aware of the notoriety offered by the show dedicated to entrepreneurship from M6she did not expect to find such success with consumers.
Increased sales thanks to Who wants to be my partner?
“Of the participants on the show that I know or have heard of, I think we are the best-selling project this year. Pimpant said he made 500,000 euros in turnover in one week and we have already made 400,000 euros in one evening. It’s beyond our expectations.” she rejoices. To ensure demand from these new customers, the company indicates that it will receive 15 additional tons of Yacon syrup by the beginning of April 2024.
A journalist passionate about social issues and current affairs, Hugo puts his pen at the service of information. Interested in all themes, from the impact of artificial intelligence on…