The period from September 29 to October 6, 2020 has officially been named "Organic Cosmetics Week". The objective of this very first edition launched by Cosmébio? Raise awareness and educate consumers to identify the true from the false.
As the past five years mark a turning point for organic cosmetics – which is truly at the heart of all concerns – and consumers' ecological awareness is clearly on the rise, many doubts and questions are taking hold or persist. And yes, the prejudices are tenacious and the greenwashing or others through marketing easy to set up! It would indeed seem that some brands – having appropriated this movement which they seem to perceive more as a trend marketing on which to monetize than something else – not for nothing. Little labeled and certified, these create confusion in the mind of the consumer … It is precisely to restore the truth and dispel this distorted image that could harm real organic cosmetics that Cosmebio created the Organic Cosmetics Week.
More than credible to take up this mission, Cosmébio is the first professional association dedicated to natural and organic cosmetics. It is through its charter of ethical values and its specifications requiring that this association is able to identify very quickly and with certainty whether or not a product meets the necessary criteria to be qualified as organic. Working since 2002, Cosmebio now has more than 450 members (such as Melvita, Green Skincare, Propolia, Cosmo Naturel, Alphanova …) and has become a real reference in the field, while winning the confidence of consumers.
Particularly attached to the protection of its label – threatened by the proliferation of distinctions and more or less serious logos – the association has decided to create a highlight dedicated to real organic cosmetics in order not only to enhance it, but also to raise awareness and educate consumers.
Thus was born the first Organic Cosmetics Week, which intends to highlight the values of Cosmébio, its selection criteria, the commitments of its label, as well as its member brands, through a multitude of actions. concrete and informative and educational channels (open days, webinar, display, product discounts, live on social networks and contests…).
" The objective of this Week remains the perpetual one of our association: to publicize the commitments of our label, to highlight real organic cosmetics and to help in the growth of this sector through a beautiful collaboration with our brands labeled Cosmébio », Declares Nicolas Bertrand, Director of Development at Cosmébio.
You will understand: Organic Cosmetics Week represents the ideal opportunity to rediscover the foundations of cosmetics that are more responsible and respectful of Man and his environment. So, do not miss under any circumstances the very first edition of this event signed Cosmébio which will be held from September 29 to October 6, 2020!
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