Tim Cook confirms: Apple has been investing in generative AI for years


Merouan Goumiri

August 05, 2023 at 11:30 a.m.

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Apple Siri © Unsplash

© Omid Armin / Unsplash

Apple’s CEO talks about artificial intelligence and expresses his desire to embrace generative AI.

We mentioned it to you at the beginning of the month: Apple is currently developing its own conversational AI. The tool has already been made available to employees of the company run by Tim Cook. But for the Cupertino company, it would only be the beginning…

According to Tim Cook, AI has been Apple’s concern for several years

In an interview with the media Reuters, the manager of the apple brand did not fail to spread his desire to fully embrace artificial intelligence, and more particularly the world of generative AI. As reported by the site 9to5MacTim Cook spoke on this subject after unveiling Apple’s financial results for the period from April to June 2023. Generative AI, now he claims that Apple has been on it for several years:

We have been researching a wide range of AI technologies, including generative AI, for years. We will continue to invest, innovate and responsibly evolve our products with these technologies to help enrich people’s lives. “.

Apple Tim cook © Apple

© Apple

In the columns of CNBC, the leader of the apple expressed that artificial intelligence is now at the center of every product designed by Apple. He even went so far as to define it as a ” fundamental core technology “. While AppleGPT is still in its infancy, the Californian giant could make some big AI-related announcements starting next year.

Source : 9to5Mac



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