(CercleFinance.com) – Under Armor announced on Friday the appointment of Yassine Saidi, a former Adidas and Puma executive, to the position of product director, an arrival which completes the recent reorganization of the management of the American sports equipment manufacturer.
Saidi, who will join the company on January 29, has nearly 20 years of experience in the sector, where he has proven his ability to leverage the ‘DNA’ of a brand to create commercial opportunities in markets of clothing and sports shoes, explains the Baltimore group.
Under Armor also indicated that Kara Trent, the current head of the Europe, Middle East and Africa (EMEA) region, would become president of the Americas region starting in February.
Under the leadership of its new general manager Stephanie Linnartz, the company recently changed sales director, logistics director, design manager and communications director.
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