The Jacquemus brand was launched in 2009, while the mother of its creator, Simon Porte Jacquemus, dies at the age of 41 from a car accident. Fusional with his mother ValérieSimon Porte Jacquemus continues to pay homage to him through its collections: the latest, “The Sculptures”, was presented on Monday January 29, in parallel with Fashion Week. Guest this Sunday evening on the set of 8:00 p.m. Sunday to evoke his brand and his success, the one who designed the costumes of the finalists of the new season of the star Academy came back to the importance of his mother in his personal development and in his success in fashion. “Nothing could have been done without her”summarized Laurent Delahousse, before Marco Maestri’s husband took the floor.
“She gave me strength, she told me it was possible”, begins Simon Porte Jacquemus. Faced with photos of his mother and him, the 34 year old designer remembers the support that his mother brought him when he was still a child. “She never told me it was impossible. When I told him I wanted be a fashion designershe told me: ‘You will be the best known.'” Unwavering support, which allowed the young boy to grow up to achieve the success that he is known for. “Maybe there was too much love, but in any case, it took me there“, he finishes.
“Recall my sources”
The Jacquemus house presents its first collection in 2012, making its creator the youngest designer participating in French Fashion Week. Since then, the brand has had a series of fashion shows and events, without ever forgetting one thing: the memory of Valérie Jacquemus. So, at each parade, her son extends a hand towards the sky, for her. “Always. It’s to recall my sources. It’s the story of my brand, it’s the story of my life”he explains to Laurent Delahousse, before adding: “I created Jacquemus when I lost her, with his name. I say it all the time, but it’s so important. And I even repeat it before each parade, to the people who work with me. To make people understand what the story of this brand is.”
Article written in collaboration with 6Médias.
Photo credits: France 2 / Screenshot