Vision Pro sold out straight away: Because users believe they can control it with their thoughts

A little hype has arisen around the Apple Vision Pro mixed reality glasses. The device, which costs over 3,000 euros, is by no means a take-along product that you just put in your shopping cart alongside new AirPods or an iPhone.

Nevertheless, Ming-Chi Kuo assumes that the Apple glasses will sell out quickly. The analyst known as the “Apple Oracle” does not believe there will be long queues in front of Apple Stores when the Vision Pro goes on sale. Rather, he sees scarce production as the reason for limited availability.

Only 60,000 Apple glasses at the start of sales?

In the short message service X writes Kuo that Apple was only able to produce between 60,000 and 80,000 units of the Vision Pro at the start of sales. Kuo believes that the first batch will probably be sold out more or less immediately after release. And this despite the fact that many people don’t really know what to do with the glasses.

Although Apple has not yet clearly defined the Vision Pro’s product positioning and key applications, and there is no doubt that the price is not cheap, the user experience created by the breakthrough technological innovations, such as the illusion that users are using the interface, is likely to be can control their thoughts, together with the base of core fans and frequent users, ensure that the glasses will sell out quickly after release.

Ming-Chi Kuo on X

The Apple Vision Pro can be pre-ordered from January 19th, 2024 and will officially appear in stores on February 2nd. For now only in the USA. It is not yet clear when Apple Vision Pro will appear in Germany and what the price will be in this country.

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