((Automated translation by Reuters, please see disclaimer https://bit.ly/rtrsauto))
Warner Bros Discovery WBD.O said on Thursday it was ready to launch its Max streaming service in Europe from May 21, ahead of this year’s Paris Olympics.
The platform will offer European audiences content from HBO Max’s scripted entertainment programs, such as “The Sopranos” and “The Wire”, reality shows from Discovery and the Eurosport television network.
Pricing for the new launches will be announced later and will vary from country to country, the company said. Max’s starting price for US subscribers is $9.99 per month for the ad-supported plan.
Warner Bros. Discovery launched Max on the US site last May in a bid to bolster its streaming growth amid growing competition from companies including Netflix NFLX.O and Walt Disney
DIS.N.
Max, which houses a library of content including “House of the Dragon,” will first roll out to the Nordics, Iberia, and Central and Eastern Europe in May, followed closely by launches in Poland, the Netherlands. Bottom, in France and Belgium.
The platform will broadcast all live events from the 2024 Summer Olympics in Paris in European countries where the service is available, the company said.
“Paris 2024 will be included in all subscription plans, ensuring all customers have full access to the world’s biggest sporting event,” Warner Bros. Discovery said.
Subscribers will also have access to content such as international and European sports, including the four Grand Slam tennis tournaments – the Australian Open, French Open, Wimbledon and US Open.
The launch of Max in Europe will also coincide with the season 2 premiere of the HBO Original series “House of the Dragon” on June 17.