There is talk of “body positivity” everywhere and you don’t know what that means? We’ll tell you what’s behind the term and how you use it.
That means body positivity: positive attitude towards the body
The term “body positivity” is derived from English and literally means “body positivity”. The term describes the movement for a positive attitude towards the body. “Body Positivity” opposes unrealistic and discriminatory ideals of beauty.
The movement is also committed to more social justice, diversity and intersectional anti-discrimination. “Body positivity” has become an international phenomenon, especially in social media, especially as an Instagram hashtag.
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Origin of body positivity
The “body positivity” movement has become an international phenomenon through social media, but a first wave can be traced back to the second half of the 19th century. At that time, protests were made against the ideal of beauty of an unnaturally narrow female waistline and advocacy for women to be able to wear trousers.
The movement eventually evolved from the US “Fat Acceptance” movement to what it is today. The New York radio host Steve Post called in 1967 to protest against Fatshaming, the discrimination against body fat. The idea was that you should be comfortable in your own body.
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In the course of the diet culture hype, the movement campaigned against the stigma of being overweight and false ideals of beauty in the 1990s. With the increasing role of social media in everyday life, “Body Positivity” gained a permanent presence. “Body positivity” has never been googled as often as in 2021.
Criticism of the movement
In addition to the commercial exploitation of the “body positivity” movement by companies, similar to the exploitation of the LGBTQ movement, there is criticism of the movement itself. Criticism is that it is still about looks and the focus is on the body. “Body positivity” is not a liberation from social objectification.
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