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What is Apple introducing?

what-is-apple-introducing

Apple invites to an event on March 25 in Cupertino. New iPhones will certainly not introduce Tim Cook & Co. Still, Apple’s spring keynote could be pretty exciting.

Of course, the September event is the highlight in Apple’s event calendar. But the company also presents novelties on other dates, including regular ones in the spring. This year, Apple has invited to Cupertino on March 25 at its headquarters. What’s being presented remains officially a secret until then, but insiders already have a pretty good idea of ​​what Apple will announce at the Steve Jobs Theater. ” Macrumors ” has summarized the hottest rumors.

Competition for Netflix & Co.

The time in which Apple almost exclusively with the iPhone could achieve a record win after another, are probably over . Therefore, the company is trying, among other things, to tap into other revenue streams with new services. So Apple is expected to present on March 25, a TV streaming service.

Presumably, in addition to self-produced series, films and shows, it also includes content from other providers to which the company has secured its rights. For his own productions, Apple has teamed up with Steven Spielberg (“Amazing Stories”) and engaged high-caliber writers and performers. Among them are the actors Jason Momoa (“Game of Thrones”), Aaron Paul (“Breaking Bad”) or screenwriter Steven Knight (“Peaky Blinders”).

The streaming service is expected to start in the summer or fall in the US. According to ” The Information “, Apple plans to compete with Netflix & Co. in more than 100 other countries from 2020 onwards.

Paid News on special offer

Another service to be announced on March 25 may be called “Apple News Magazine,” as developer Steve Troughton-Smitz discovered in a macOS beta. The service should contain for about 10 dollars (Euro) per month also contributions, for which users usually subscribe or have to pay individually. How many magazines, magazines and other providers participate is still open. According to the ” Wall Street Journal ” the enthusiasm with them is not too big, since Apple allegedly wants to keep 50 percent of the revenue and all user data for themselves.

In all likelihood, iOS 12.2 will be released immediately after the event , for which the fifth public beta version is currently available for installation. The new software includes, among other things, innovations that are likely to be related to the upcoming services. In addition, come with the update numerous minor improvements. Developers have found in the firmware but also hints that point to new hardware that Apple could present on 25 March.

New AirPods?

Under iOS 12.2 you can set up Apple’s wireless earphones with the voice command “Hey Siri”. This is not possible with the current AirPods, with them you have to tap outside to start the digital assistant. So it seems likely that the second generation of inductive charging case earphones and new health features will soon be released.

Apple may also announce a refreshed iPad mini, a reissue of the affordable iPad, and a slightly enhanced iPod touch. Allegedly, the launch of the long overdue inductive charging mat AirPower could be announced.