The WRC rally team from the manufacturer Hyundai had fun reproducing the trailer for GTA 6 before the start of the 2024 season. It’s honestly very funny.
That’s what we call a hell of a PR move. As the 2024 season of the WRC rally championship begins on January 25, 2024 in Monte-Carlo, the manufacturer Hyundai has unveiled a video that is both brilliant and unusual. The team mobilized its team to reproduce the first trailer for GTA 6broadcast at the very beginning of last December.
The name of the video, published on January 18, is already a gag: “ Grand Auto Test XXIV | Hyundai Rally Team hilariously recreated GTA 6 Trailer “. Remember that the letters GTA refer to Grand Theft Auto. The letters “XXIV” symbolize the year 2024 according to Roman numerals (XXIV = 24). The presence of the word “hilariously”, which can be translated into “in a hilarious way”, gives a clear indication of the self-deprecating nature of this promotional tool.
This is the GTA VI trailer, but with WRC style
The entire Hyundai team lends itself to the game in this video which tries, with its means, to mimic each of the scenes seen and reviewed in the trailer for GTA VI. Drivers Thierry Neuville, five-time vice-world champion, and Ott Tänak, crowned in 2019 (with Toyota on the other hand), are not afraid of making a fool of themselves. They imitate the hero duo of GTA 6to the sound of the song Love Is a Long Road performed by Tom Petty.
Some sequences are archives which reproduce rather well what Rockstar Games imagined (with a few variations, there is no twerking in Hyundai’s video). Others were filmed especially for the occasion, with incredibly credible acting (no). You still have to be very creative to appropriate moments from video games located in a fictional city inspired by Miami with images from motorsport. Special mention to this employee who thinks she is the woman with the hammers.
Hyundai is not alone in being inspired by this trailer for GTA 6. You can find other more or less successful imitations on YouTube. For example, we really liked the Lego one (this time, there’s twerking). One thing is certain: the future commercial and media bulldozer from Rockstar Games left its mark – and really touched all audiences (including a WRC team, therefore). The trailer has already been viewed more than 169 million times, an incredible total for a work of pop culture.
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