Instagram is full of analog snapshots, countless manufacturers are bringing back their roll film and Leica a camera from the eighties. What is behind the rebirth of analog photography?
#analogphotography, #filmisnotdead and #shotonfilm: These are some of the hashtags under which millions of analogue images are shared on social media. The trend is being driven by young celebrities like Kylie Jenner, Hailey Bieber and Cole Sprouse. Everyone wants their look; organic black and white, coarse grain, hard flash. Between analogue snapshots there are selfies, in which the camera serves as a decorative accessory. Film is back, as is vinyl, and the Kodak moment is back.