With AWS for Games, Amazon flexes its muscles in the cloud gaming market


As a result of its efforts to attract an increasingly strategic video game sector for Cloud players, Amazon launched AWS for Games on Wednesday. It is a collection of products and services from Amazon Web Services (AWS) and its partners for professionals in the video game industry. The launch of this new offer is the latest initiative from AWS to make a name for itself in this market full of opportunities, which all cloud service providers seek to seduce.

Video games are already an important market for Amazon. AWS has been offering services dedicated to games for several years, with Amazon GameLift launched in 2016. Beyond the cloud, the company has Amazon Game Studios and the game-streaming service Twitch, which Amazon acquired in 2014. Yet, given market trends and forecasts, it’s no surprise that the cloud industry is stepping up its offerings to an increasingly buoyant gaming market. Analytics firm Newzoo predicts the global cloud gaming market cap will exceed $6.5 billion by 2024, up from $1.57 billion last year.

“The adoption of the cloud has transformed the way games are built, distributed and played,” said Bill Vass, vice president of AWS Engineering, in a statement. “Game developers continue to accelerate their journey to the cloud, build games faster, and run them with continuous updates, while growing their player base and gaming engagement.”

The launch of AWS for Games and other new services and solutions should help customers address high-priority workloads while increasing their use of game analytics, live operations, and artificial intelligence. continues the leader.

Seducing video game developers

In detail, AWS for Games will offer game-specific services and products, as well as partner support, in six areas: Cloud Game Development, Game Servers, Game Security, Live Operations, Game Analytics, and Game AI & ML. Partners in this initiative include AMD, AppsFlyer, Beamable, Databricks, Epic Games, Incredibuild, NVIDIA, Parsec, Perforce, Slalom, Snowflake, and Teradici.

In addition to this new initiative, AWS on Wednesday announced a preview of Amazon GameSparks, a fully managed service built on AWS that makes it easy to build, optimize, and scale back-end functionality for games. The company also announced the general availability of AWS GameKit, an open-source solution that allows game developers to deploy and customize back-end game features directly from a game engine with just a few clicks, reducing integration of cloud-based services from weeks to days.

Additionally, game developers are benefiting from new directions for Amazon Nimble Studio, allowing them to set up a virtual game studio in hours, scale capacity on demand, and create content faster and more cost-effectively. cost.

Coincidence or not, Microsoft also announced on Wednesday the launch of new programs and cloud services specially designed for independent game developers. These include Azure Game Development Virtual Machine, aimed at developers who want to test and build games in a production-ready cloud environment.

Source: ZDNet.com





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