(AOF) – LDLC, expert in the sale of computer and high-tech equipment, is launching the second sequence of its national TV campaign. After a first opus last June, LDLC offers the second part of its advertising saga with more than 1,500 spots within the historical channels and TNT which will be broadcast until September 4th. As a reminder, this 2022 TV campaign, signed by the Big Success agency, is a first for LDLC, which thus affirms its strategic ambition aimed at consolidating its position as a benchmark in its market.
For this advertising campaign, LDLC is accompanied by the agency BIG Success.
After this second wave, LDLC will return to TV during the end-of-year celebrations with a third new spot.
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big concerns
According to the Federation of specialized trade, Procos, activity from January to May is very significantly down compared to the same period in 2019, at – 8.8%. Store traffic in May 2022 remained lower than in May 2019, but the decline was limited to 6.5%, much better than in April (-19.6% compared to April 2019). In a very uncertain context, several elements weigh on the profitability of companies, in particular the increase in the cost of electricity and the indexation of rents, even if the composition of the ILC (commercial rent index) has been modified. Previously it was composed of 50% inflation, 25% construction cost index and 25% change in retail turnover. From now on, it will only take into account inflation and the cost of construction because the previous formula included sales made by the ‘pure players’ of the Net, which increased the rents of physical stores.