When was the last time we heard of the buying madness ofEmbrace Groupit was for the announcement of the acquisition of Crystal Dynamics, Eidos Montreal and Square Enix Montreal. It hits hard again this week with press releases reporting the purchase of 8 companies and the formation of an eleventh operating group.
Already, Embrace Group will become the owner of Tripwire Interactive (Maneater, Killing Floor) and Tuxedo Labs (Teardown)a Swedish studio of 5 people, who will work under the supervision of Saber Interactive.
Tripwire Interactive
“Tripwire is a unique studio. Since their founding in 2005, it has become, through tremendous leadership and vision, one of the last great independent developers. I looked to Tripwire as an example of game design and execution. Saber has Tripwire to thank for many of its own successes and I’m proud to welcome them to our family,” said Matthew Karch, CEO of Saber Interactive.
“We’ve known Saber for a while now and we’re really excited to have the opportunity to take advantage of all they have to offer. Together, we’ll be able to deliver more new Tripwire titles, more often than ever, as well as increase edited titles. We look forward to creating many more great games that people will love to play,” said Alan Wilson, co-founder and CEO of Tripwire Interactive.
Tuxedo Labs
“Tuxedo Labs has created groundbreaking technology that opens up vast possibilities for emerging gameplay and user-created content. Their hit title Teardown has the potential to become the go-to platform for physics simulation in games. Many of us at Saber and our subsidiary 3D Realms have worked with Dennis since the mid-2000s. We are thrilled to welcome Dennis, their CEO Marcus Dawson, and the rest of the Tuxedo Labs team to the Embracer family.” , said Matthew Karch, CEO of Saber Interactive.
“It’s an ideal fit for us because of our shared interests in physics-based game design and Saber’s resources to help us achieve our long-term vision. We will now be able to quickly expand and accelerate our plans for Teardown, including bringing it to new audiences, while simultaneously focusing on advancing voxel-based technology for our next generation of games. said Dennis Gustafsson, founder of Tuxedo Labs.
Then everything will turn out on the side of the new eleventh operational group, Embrace Freemode Where Freemode for the close friendswhich will be led by Lee Guinchard, formerActivision-Blizzard. It will be a publishing and production label that wants to focus on “retro, classic and heritage games, while investing in iconic gaming and entertainment franchises.” It will include 3 small structures that have just been acquired: Tatsujina Japanese studio known for Truxton, Snow Bros. and Flying Shark, Bitwave Gamesa Swedish team working on a PC port of the shoot ’em up Toaplan and a remake of Gimmick! on modern consoles, and GioteckEuropean accessories supplier.
“With our announcement of Freemode, we demonstrate our continued commitment to diversified growth in new areas, ultimately preserving the classics of yesterday in addition to expanding the gaming and entertainment experiences of tomorrow,” said Lars Wingefors, CEO of the Embracer AB group.
“Creators, by their very nature, are at the forefront of industry-leading innovation and disruption. Founders are empowered to realize their true creative vision. Ultimately, our goal is to provide our entrepreneur-led businesses with the essential resources to deliver the most exciting entertainment experiences to fans around the world,” said Lee Guinchard, CEO of Freemode.
Furthermore, Freemode will become the parent company of Singtrixowner of cutting-edge vocal processing effects technology for karaoke, games and entertainment, Limited Run Gamesthe famous company that offers limited physical prints indie games previously released exclusively digitally and re-releases of great classics on modern consoles, and above all of the rights of Lord of the Rings and Hobbitas well as all the major works of JRR Tolkien.
No, you’re not dreaming, after spending half a century with The Saul Zaentz Company, worldwide rights to film projects, video games, board games, merchandising, theme parks and stage productions arrive at Freemode via the redemption of Middle-earth Enterprises. Freemode already plans to strengthen the supply of board games on the side ofAsmodee Digital and therefore has free rein to have fun on many terrains. In theory, ongoing projects like the series Rings of Power or the game of Wētā Workshop shouldn’t be impacted, but afterwards it’s fine Embrace who will sign the contracts around the adaptations of Tolkien’s works and who will probably favor his teams to lead them.
Singtrix
“The Singtrix team is one of the most renowned innovators in music gaming, voice processing and entertainment. Their proven track record behind groundbreaking mass music franchises and inspiring singing experiences is unparalleled and makes them a perfect fit for Freemode’s plan to dramatically expand its entertainment offerings,” said Lee Guinchard, CEO of Freemode.
Limited Run Games
“As an avid collector, I have admired the Limited Run Collector’s Editions. They have built a strong brand that resonates with gamers. We see opportunities for Limited Run to further grow its business with the Carbon Engine by bringing back classic games, and to expand its geographic footprint through synergies with other companies within the Embracer Group,” said Lars Wingefors, CEO of Embracer Group.
Middle-earth Enterprises
“I am truly thrilled that The Lord of the Rings and The Hobbit, one of the world’s most epic fantasy franchises, is joining the Embracer family, opening up more transmedia opportunities, including synergies within our global group. I’m delighted to see what the future holds for these licenses with Freemode and Asmodee at the top of the line. Going forward, we also look forward to collaborating with internal or external licensees to strengthen our license catalog,” says Lars Wingefors, Founder and CEO of Embracer Group.
“We at the Zaentz Company have had the honor for the past half century of managing the rights to Tolkien so that Lord of the Rings and Hobbit fans everywhere can enjoy award-winning epic films, video games stimulants, top-notch theater and merchandise of all kinds. We couldn’t be more thrilled that Embracer is now taking on the responsibility and we’re confident that their group will take it to new heights and dimensions while maintaining a tribute to the spirit of these great works of literature,” says Marty Glick, COO of The Saul Zaentz Company.
We are definitely not ready to stop hearing aboutEmbrace Group, hoping his galloping growth doesn’t end up in the wall. Note that the financial statement made in parallel mentions that “one of the group’s AAA projects has been transferred to another studio of the group” in order to “ensure that the quality bar” is at the level of expectations. The players therefore think that it is Star Wars: Knights of the Old Republicwhich would have been transferred from Aspyr Media towards Saber Interactiveinformation that remains to be confirmed.
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