Tuesday, December 7th, 2021
“Everyone vaccinates jes jes jes”
150 companies jointly call for vaccinations
Rising corona numbers lead to restrictions that the economy is feeling painfully. Only more vaccinations can help. That’s why 150 companies across Germany are now advertising the Corona Piks with funny vaccination slogans on their social media channels.
This has never happened in Germany: More than 150 companies and brands are jointly promoting the corona vaccination starting this morning. According to the Berlin advertising agency Antoni, which came up with the campaign, BMW, Mercedes-Benz, Edeka, Lidl, the Sparkasse and Volksbanks as well as Burger King and McDonald’s will be there. The media partner of the campaign is the “Bild” newspaper.
The headline of the campaign is the “#Z togetherGegenCorona”, also used by the federal government, but the companies are supposed to use this hashtag to advertise the vaccination on their social media channels with their own slogans. In some cases, these are pointed modifications of well-known advertising slogans of the respective brands, which are each transformed into a call for vaccinations.
The result are vaccination slogans such as “All vaccinate jes jes jes”, “Vaccinate. What else?” or “Come inpf and find out”. “Brands have influence and reach. So why not use both to convey the message that our own vaccination is the best way out of the pandemic for all of us,” said Sven Dörrenbächer, Antoni’s Managing Partner of W&V magazine. “We are overwhelmed by the huge response and we would like to thank everyone who has participated in our vaccination initiative.”
Philipp Kluck, Managing Director of Iglo Germany commented: “Ultimately, it’s about survival – as a person, but also as a company. Most of them kept their distance and were careful. However, the current figures show that this is not enough. The best chance is to significantly increase the vaccination rate. “
The designated Federal Chancellor Olaf Scholz described the campaign as “an outstanding symbol of social responsibility and initiative”.