French cosmetics brand
Typology inspires with an unusual concept
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Fashion and beauty news in the Brigitte ticker: The French cosmetics brand Typology inspires with its unusual concept +++ Kylie Jenner is now also selling care products for babies
All fashion and beauty news in the Brigitte ticker:
September 24, 2021
Typology: The French natural cosmetics brand impresses with its unusual concept
The skin and cosmetics brand, founded in Paris, has been available on the French market for two years. On Wednesday evening (September 23), Typology also launched the German online shop.
When it was founded in 2019, the brand has big plans: Typology wants to revolutionize the cosmetics market and ensure more transparency for customers. To achieve this goal, the French company relies on natural, vegan and cruelty-free ingredients. Great importance is also attached to the topic of sustainability. In order to keep the ecological footprint as low as possible, flat transport containers are used for shipping. Smaller products can easily be thrown into the mailbox and no longer have to be handed in at the next parcel shop.
But in addition to the two factors mentioned, there is another thing that inspires. Instead of differentiating between the four skin types normal, dry, oily or combination skin as usual, the cosmetic brand specifies 24 skin types. The promise of Typology: By subdividing into more categories, everyone should be able to find their perfect skin care routine.
Many seem to be enthusiastic about the new brand. The Instagram account ” typology ” generated over 200,000 followers in a short period of time.
Typology was founded as a start-up by the French entrepreneur Ning Li. The products are only available through the company’s own online shop.
Sources used: instagram.com, typology.com, instyle.com
September 22, 2021
Kylie Baby: Kylie Jenner is now also selling baby care products
Kylie Jenner achieved huge success with her make-up line Kylie Cosmetics. The beauty empire was expanded two years ago with the Kylieskin care line. Now the entrepreneur is surprising with a new announcement: The 24-year-old is launching a new care line – this time everything revolves around the skin and hair care of babies and toddlers.
In addition to vegan and natural ingredients, Kylie Baby focuses on hypoallergenic ingredients. It was also important to refrain from animal testing. The line of shampoo, conditioner, bath additive and body lotion will be available online from September 28th.
Jenner explains on her website that the products were not only developed together with her daughter Stormi Webster, but were also tested by paediatricians.
Fans of the “ Keeping Up with the Kardashians ” actress are absolutely thrilled and can’t wait for the new brand to start. The recently created Instagram account “ kyliebaby ” already has 1.3 million followers after a few days.