“Skims”, the company of Kim Kardashian, is definitely not experiencing the crisis. According to information from the financial magazine Forbes, the reality TV star would now weigh 3.2 billion dollars, twice as much as just nine months ago. This represents some 2.87 billion of our euros.
A spectacular jump which is explained in particular by a financing of 240 million dollars (about 215 million euros) of the hedge fund (investment fund which employs various complex strategies to generate additional returns, editor’s note) Lone Pine Capital.
An initiative that has paid off for Kim Kardashian, since her company weighed “only” 1.6 billion dollars in April 2021 (1.4 billion euros).
The American economic magazine nevertheless specified that Kim Kardashian held approximately 35% of the shares of the company, or approximately 900 million euros.
Last April, the 41-year-old star’s personal fortune was estimated at more than a billion euros, and included not only his income linked to “Skims”, his brand of inclusive underwear, but also those that bring him his cosmetics brand called “KKW Beauty”, his reality TV contracts and his various paid partnerships.
The pandemic beneficial to “Skims”
Far from weighing down its sales, the Covid-19 pandemic has even been beneficial to Kim Kardashian, who has notably been able to reinvent herself by releasing a line of pajamas in full confinement. The brand intends to launch soon on the men’s market.
Last June, “Skims” became the official supplier of American female athletes at the Olympic and Paralympic Games in Tokyo.
A real consecration for Kim, whose ex-mother-in-law Caitlyn Jenner won the gold medal at the 1976 Olympics.