Like every year, the habits of the French give free advertising to Rakuten


Stéphane Ficca

Hardware & gaming specialist

December 28, 2023 at 2:31 p.m.

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Christmas: nearly 6 out of 10 French people ready to resell their gifts © Getty Images

Like last year, thousands of French people have already put their gifts on sale on the Internet © Getty Images

Like every year, thousands of barely unwrapped Christmas gifts have already found their way onto online resale sites.

It is now a (sad) tradition, thousands of French people rush to resell their Christmas gifts on the Internet, a few hours (or even less) after unwrapping them. Thus, at the end of each year, thousands of Christmas gifts are found on online sales platforms between individuals. In 2022, Rakuten counted no less than 650,000 new ads on December 25, 2022 at 3:00 p.m.…

Hundreds of thousands of Christmas gifts already on sale

Recently, according to a study conducted by Kantar for the eBay platform, we learned that no less than 23% of French people planned to resell their Christmas gifts, in the event of disappointment or duplicates. The latest figures communicated by Rakuten clearly point in this direction.

Indeed, on December 25 at noon, no fewer than 400,000 new ads had already been posted on the Rakuten platform, an increase of around 5% compared to 2022. The same goes for eBay, with around 300,000 gifts on sale on Christmas Day, a figure which could rise to 3 million in early January.

Christmas price

Resell rather than let it gather dust in a cupboard, an idea that seems to appeal to many French people

The Prix Goncourt, Asterix and Harry Potter at the top of (re)sales

Among the most sold Christmas gifts this year 2023, we find the book Watch over her, signed Jean-Batiste Andrea, crowned with the Prix Goncourt. The latest adventures of Asterix are also experiencing a peak in resales, with the album The White Irisjust like Airpods Pro or the Nintendo Switch version of the Hogwarts Legacy game.

Still according to Rakuten, just under 45% of those surveyed resell their gifts because they are considered unnecessary. A little less than 40% resell them because they don’t like them, and 24% indicate that the gift in question acts as a duplicate.

Obviously, this trend aimed at reselling barely unwrapped Christmas presents is not a French tradition, it is a global phenomenon.

Also, it may be time to look out for online sales platforms, you could well get your hands on that much-desired smartphone, console or video game, in new condition and at a (slightly) reduced price.

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Rakuten is an e-commerce platform offering a wide range of products, from electronics and clothing to books and toys. Enjoy a convenient and diverse shopping experience.

Source : Capital



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