It is decided, the beauty brands of the L'Oréal Group will no longer use natural bristles for the making of their brushes and brushes. Focus on what will change.
Whether it is for makeup or styling, accessories are a must have and any beauty fan can confirm that a good quality brush or hairbrush can clearly make the difference to a successful beauty treatment. perfection. But here it is, it happens that the performance of our favorite accessories is assured at the cost of animal suffering (which it is high time to put an end to) when it comes to animal hair accessories such as hair brushes. badger for example.
We can therefore say that L’Oréal is making a giant leap for the cosmetics industry by deciding to stop the production of hairbrushes and makeup accessories such as brushes with animal hair. Indeed, the beauty brands of the L’Oréal group unite and are quite simply essential in the world of beauty, so it's a safe bet that this change will have a concrete impact on the daily lives of beautistas. Likewise, given the group's production volumes, it is a good number of animals that promise to be spared. For all these reasons, we support 100% this decision in favor of the animal cause!
So what is it that changes? To replace the famous natural bristles, L'Oréal has announced that it has chosen synthetic fibers and more specifically synthetic fibers in PBT (polybutylene terephthalate) or polyamides (from the nylon family) in order to manufacture brushes, hairbrushes and other hair accessories cruelty-free.
An almost taboo raw material with devastating effects
“Natural bristles”. It is often the simple and ultimately rather nebulous mention that signals that a makeup brush or brush is in fact made with animal hair. Badger hair, goat hair, pony hair… These can actually be different types of natural hair and the category of animals from which they were taken is therefore not always clearly indicated. One way – most certainly – to distance the involvement of all living things in the origin of the raw materials of our beauty accessories. Thus, the animal suffering that can result from their use is almost invisible to the eyes of the consumer if he does not pay more attention than that to the material with which the products he buys are made.
However, the cruelty to animals that it implies is very concrete according to Mathilde Dorbessan, in charge of relations with companies for PETA France, the association People for the Ethical Treatment of Animals which aims to establish and protect the rights of all animals : "Each badger or goat hair brush involves the suffering and violent killing of a sensitive animal. (…) The compassionate decision taken by the L’Oréal group will help PETA continue to convince the beauty and art industries to adopt synthetic brushes that do not harm animals. "
Fanny Maurer from KVD Vegan Beauty:
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