Netflix will be able to broadcast films 15 months after their theatrical release, against 36 months so far; Canal+ will only have 6 months to wait before being able to offer them to its subscribers. These are the most dramatic changes in the New Media Timeline, which predicts how long movies will air based on mediums after their theatrical release. The result of tough negotiations between professionals, which lasted until late at night from Sunday 23 to Monday 24 January, this new agreement, which has been under discussion for months, between television channels, major streaming and cinema organizations were to be signed Monday at noon at the Ministry of Culture.
“This agreement is a significant first step in modernizing the media timeline. It reflects our constructive approach throughout the negotiation process and our commitment to contributing to French cinema,” welcomes a spokesperson for Netflix. In exchange, the American will commit to film organizations to produce at least ten films a year and to invest an average of 40 million euros (4% of its turnover in France).
Netflix ended up enrolling in the French cultural exception system, which it had initially refused when it arrived in France at the end of 2014
The Californian giant ended up enrolling in the French cultural exception system, which he had initially refused when he arrived in France at the end of 2014. However, his films produced outside France will still not be released. in the tricolor rooms. They will therefore not be subject to any deadline. By accepting a 15-month deadline, Netflix does not quite win the case. The government had assured him that he could benefit from a period of 12 months. It was a kind of counterpart to the decree on audiovisual media services, which requires American video giants to invest 20% of their income in French creation (audiovisual and cinema).
Canal+ stands up to the competition
But that was without counting on Canal+. The Vivendi subsidiary, which saw this cumbersome competitor approaching it with a dim view, managed to keep it at a distance, by increasing its own distribution window from 8 to 6 months, and maintaining a duration of 9 month exclusivity. To maintain its advantages, Canal+ recently signed an investment agreement of 190 million euros per year with French cinema. In four years, the former encrypted channel has thus halved its film broadcast time, set at 12 months until 2018. Netflix hopes that the mass is not said, and is awaiting the review clause at the start 2023 to return to the load on the 12 months. If he achieved his ends, the Canal+ group has already warned that it would reduce its spending on film production.
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