OBIZ: Obiz(C) enters into exclusive negotiations with a view to acquiring Adelya, publisher of customer loyalty and animation solutions leader in NFC technologies – 01/13/2022 at 18:00

• Objective: to strengthen the Obiz offer
  
  ^©
  
  and equip its future network of Merciz franchisees
  
  ^©
  
  a web platform dedicated to local commerce
  

Lyon, January 13, 2022 – 6:00 p.m. – Obiz

^©

(Euronext Growth

^®

– FR0014003711 – ALBIZ)

, digital platform for responsible relational marketing and 1

^time

first GoodTech

^©

on the Euronext Growth market

^®


in Paris, announces the signing today of a letter of intent with a view to acquiring the company Adelya, publisher of customer loyalty and animation solutions.

Adelya, a web platform dedicated to loyalty and customer relations

As part of the constitution of a network of franchisees for the development of its new Merciz offer

^©

, Obiz

^©

wishes to acquire the loyalty and customer relations specialist Adelya. The two companies entered the exclusive discussion phase on January 13, 2022 for an estimated period of three months, under the usual conditions in such matters.

Adelya’s technology is deployed in more than 10,000 points of sale to animate 12 million consumers around innovative concepts of Commerce Pass, Tourism Pass, Loyalty Cards, Gift Cards, etc. Available in 7 languages ​​and used in more than 20 countries, the web platform

Loyalty Operator

from Adelya is an all-in-one solution offering the best features/price ratio on the market.

With 15 years of experience in the technological niche of customer loyalty, Adelya is one of the pioneers in France of NFC (Near Field Communication) and mobile contactless technologies widely used today in bank payment.

Over the 2020 financial year, Adelya achieved a turnover of €2.3 million, up 15% compared to 2019, as well as a gross margin up 17%, representing a gross margin rate of 88.3%. EBITDA was up 62% in 2020, representing an EBITDA margin rate of 12.7%.

Adelya now has 31 employees, half of whom are dedicated to the design and development of solutions and the other half to the sale and implementation of projects.

An immediate reinforcement of the marketing power of Obiz

^©

By offering its network of franchisees the marketing power of the platform

Loyalty Operator

, Obiz

^©

is betting on a digital offer that will give it a competitive edge to stand out from its competitors and convince future independent entrepreneurs to join it in its network of franchisees.

Without waiting for the outcome of their merger process, the two companies have decided to start building their joint offer with a view to having an integrated solution in the coming weeks.

The convergence of the two loyalty players will give birth to a leading group in relational marketing and customer loyalty, serving major accounts and local players at national and international level.

Adelya and Obiz

^©

will fully preserve the current solutions deployed at their respective customers without any impact on their existing commitments.

Jean-François Novak, Founder and Chairman and CEO, of Adelya explains:

“international competition in the digital world requires groups of national players such as Obiz

^©

and Adelya in order to offer throughout the world, and in Europe in particular, a unique and demonstrated French know-how within an economic fabric mainly made up of SMEs and ETIs.

The strength of French publishers is knowing how to meet the needs of this type of player. I am convinced that the strategy of partner offers of Obiz

^©

combined with the functional power of Adelya, represents a winning combination for the millions of small businesses on the road to digital. »

Brice Chambard, Founder and CEO of Obiz

^©

, comments

“Adelya’s technology should enable the Merciz local network

^©

, to provide the best of digital services for the benefit of the commercial development of the territories and to give traders and self-employed local assistance for the implementation of their relational strategy.

The technology, even simple, requires local support to be used effectively by economic entities that do not yet have a complete digital culture. Our mission is to help them in this transformation of their life as entrepreneurs and lead them to master these new technologies to give them the power of the greats and the weapons of competition.

The subject of revitalizing territories and supporting employment is one of the missions set by the Obiz teams

^©

. The Tech For Good dynamic remains at the heart of this new strategic project. »

About Adelya

An innovative company created in Toulouse in November 2005 by three CRM pioneers, Adelya offers its customers real-time marketing data acquisition technologies using all mobile and contactless NFC and optical means of identification.

Publisher of software in SaaS mode for the revitalization of local shops and tourist sites, ADelya provides its customers with an all-in-one web platform,

Loyalty Operator

, very easy to deploy, which allows them to manage, animate and energize merchant ecosystems around digital card concepts (loyalty, commerce and tourism pass, gifts, wallet, etc.)

Adelya has many customers in 4 distinct markets adapted to its solution: Brands and Signs, Town Center Commercial Unions, Tourist Offices and Organizations and isolated independent businesses. More than 160 organizations of all trades, located in 21 countries, use Adelya’s technology to boost their relationship with more than 12 million consumers.

In 2020, Adelya achieved a turnover of €2.3 million, up 15%, and a gross margin up 17% representing a gross margin rate of 88.3%. EBITDA increased by 62% in 2020, representing an EBITDA margin rate of 12.7%. Adelya had 31 employees at the end of 2021.

More information on :

www.adelya.com

About Obiz

^©

Created in 2010, Obiz

^©

is a company specializing in the development of innovative and responsible relational marketing solutions that allow companies to retain their customers or employees by improving their well-being and increasing their purchasing power.

Thanks to its proprietary digital platform and its team of 43 experts, Obiz

^©

designs, deploys and manages relational and affinity programs and e-commerce platforms on behalf of its clients (large companies, associations, federations). Today, the company operates 40 relational and affinity programs for 7 million beneficiaries with access to the best promotional offers negotiated by Obiz.

^©

with its extensive network of 38,000 national and local business partners.

In the 2020 financial year, Obiz

^©

achieved a turnover of €15.4 million, up +62% over one year, for an EBITDA margin of 5.2%. In 2021, Obiz

^©

announced that it is aiming for a turnover of more than €36 million, an increase of more than 135% over the financial year.

Obiz

^©

is qualified as an Innovative Company by Bpifrance and has obtained an “Advanced +” extra-financial rating from EthiFinance.

More information on :

www.obiz-concept.fr

contacts

© Copyright Actusnews Wire

Receive the company’s next press releases free of charge by email by subscribing to www.actusnews.com