Only for verified users
X puts Tweetdeck behind paywall
08/16/2023 4:39 p.m
With Tweetdeck, multiple Twitter accounts can be tracked and organized at the same time. It is particularly popular with journalists and scientists. The application is now not only called X Pro, it can also only be accessed by verified users.
The online service X, formerly Twitter, has put the Tweetdeck application behind the payment barrier. Users attempting to view Tweetdeck were redirected to a paid subscription sign-up page. The application is now called X Pro. In July, X announced that from August Tweetdeck would only be accessible to verified users.
The verification with the blue tick costs 84 dollars (around 77 euros) per year. With the Tweetdeck application, multiple accounts and user lists in the online service can be tracked and organized at the same time. The application is particularly used by journalists and scientists.
Technology billionaire Elon Musk took over Platform X last year for $44 billion (40.15 billion euros) and initiated a radical restructuring. He dismissed top management and more than two-thirds of the approximately 8,000 employees. As a result, advertising revenue plummeted. Musk also made profound changes for users, including the introduction of paid subscriptions for account verification.
Conversion of the platform to a super app
Most recently, Musk renamed Twitter X at the end of July and gave the platform a new logo. His vision is to convert the platform into a super app based on the Chinese model WeChat, which can also be used to process online purchases and payments. CEO Linda Yaccarino said last week that X was “pretty close to breaking even”. She announced the hiring of new employees.
After twelve years as head of advertising at the media group NBCUniversal, Yaccarino took over the management of the short message service two months ago, replacing Musk at the helm. Musk is focused on product design and working on the future of the platform, leading the rest of the company and bringing it “to market,” Yaccarino said. She is autonomous, emphasized the X boss when asked by the CNBC journalist.