Seat subsidiary Cupra styled yacht for Spanish luxury boat builders

Porsche has already done it, Aston Martin, Bugatti, Mercedes-AMG and Lexus too: all of these luxury brands from the automotive industry have already launched a yacht together with a boat builder. Less as a new source of income, but as an image statement to position your brand.

Cupra is now also working on that. Three years ago, the VW subsidiary Seat decided to expand the name of its sports models into an independent brand. At least as important as the new models like the Formentor or the upcoming Stromer El-Born: the style. Including own home accessories, bikes, clothing and motorsport department. Because somehow a new brand without a grown tradition à la Alfa Romeo or Mercedes has to convey a picture to its customers.