Cupra can now also do yachts: The Seat subsidiary is still fine-tuning its image.
That is why she is launching the D28 Fromentor motorboat together with the Spanish boat builder De Antonio.
Cupra CEO Wayne Griffiths has already been allowed to test drive the 400 hp boat in Barcelona (Spain).
And 420 liters of fuel fit in the tank – for longer bathing trips.
The prices for the start of sales at the end of the year have not yet been determined.
Porsche has already done it, Aston Martin, Bugatti, Mercedes-AMG and Lexus too: all of these luxury brands from the automotive industry have already launched a yacht together with a boat builder. Less as a new source of income, but as an image statement to position your brand.
Cupra is now also working on that. Three years ago, the VW subsidiary Seat decided to expand the name of its sports models into an independent brand. At least as important as the new models like the Formentor or the upcoming Stromer El-Born: the style. Including own home accessories, bikes, clothing and motorsport department. Because somehow a new brand without a grown tradition à la Alfa Romeo or Mercedes has to convey a picture to its customers.