Professionals are trying to attract more French people, as their primary international clientele is lacking.
A blow of the club. The promising ski season has turned into a nightmare for a number of major resorts (Courchevel, Méribel, Morzine, etc.). By imposing from December 18 to the British a “Compelling reason” to come to France, the French government deprived them overnight of a good part of their clientele. In Méribel, it is consternation. Traders, hoteliers, ski instructors… all were in the starting blocks.
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Two test centers had been set up in the city center. Impossible to have a good season without the British, who represent 38.2% of income in winter. “25% of our instructors are on the sidelines, deplores François Boillot, founder of the First Tracks school, whose clientele is very international. We are in the headache of cancellations and postponements of reservations. We have visibility per week… ” The thirty rooms of the hotel Les Grangettes were reserved by a British tour operator…
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