Tag: Advertising
JCDecaux wins a major advertising contract in Norway – 06/19/2023 at 18:15
(AOF) – JCDecaux announces that its Norwegian subsidiary, JCDecaux Norge AS, has signed an exclusive 6-year contract (plus a 2-year extension option) with Sporveien Media AS, the company in charge…
Duchess Meghan: won’t she be Dior’s new advertising face?
Duchess Meghan Isn’t she going to be Dior’s new advertising face? But no reason to be happy for Duchess Meghan? © imago/Political Moments But no mega deal with Dior? Spokespersons…
Duchess Meghan: She is said to be facing a mega advertising deal with Dior
Duchess Meghan She is said to be facing a mega advertising deal with Dior © Kevin Mazur / Getty Images Since the end of last week it has been clear:…
Advertising with LGBTQ – Now companies really have to show their colors – News
Contents Zurich Pride is also a platform for companies. But the heated debate forces them to give more substance. Author: Manuela Siegert, Harry Stitzel Zurich is currently more colorful than…
Uber will impose advertising on you in its app… and not only half!
Merouan Goumiri June 16, 2023 at 12:10 p.m. 9 © cottonbro studio / Pexels Starting this week, Uber will start running video ads within its apps. After announcing its ambition…
Europe stands up to Google’s advertising monopoly
Maxence Glineur June 15, 2023 at 3:30 p.m. 3 © Rajeshwar Bachu/Unsplash Already attacked many times on our continent, the American giant is hit hard by a new antitrust complaint,…
Anti-abortion advertising: Google’s shameful millions
Thibaut Keutchayan June 15, 2023 at 5:10 p.m. 46 © Shutterstock x Clubic.com According to a report by the Center for Countering Digital Hate (CCDH), Google has cashed in at…
Online advertising: Google faces the specter of dismantling in Brussels
The noose is tightening around Google. Margrethe Vestager, European Commissioner in charge of Competition, has announced her intention to put an end to the abuse of a dominant position in…
Advertising dives into artificial intelligence
Maurice Lévy, chairman of the supervisory board of Publicis, and Sam Altman, co-founder of OpenAI, in Paris, May 26, 2023. RENAUD KHANH/ABACA A museum full of paintings by masters. A…
the delicate question of intellectual property rights in advertising
A work of art generated solely from artificial intelligence? Yesterday falling under science fiction, it is now done with Unsuperviseddirected by artist Reflix Anadol and hosted at MoMA in New…
“Artificial intelligence will be an agent of hyperaesthetization and kitsch singularization of advertising”
As he publishes The New Age of kitsch. Essay on the civilization of excess (Gallimard, 464 pages, 26 euros), the philosopher Gilles Lipovetsky rejects the apocalyptic vision of a manipulative…
Amazon Prime Video: towards a cheaper subscription with advertising like Netflix?
Antoine Roche June 08, 2023 at 12:00 p.m. 2 © Prime Video Probably nobody will be surprised to learn that Amazon would be working on a new subscription formula for…