Process:
- Short greetingAndré Möllersmann (Vice President University of Applied Management)
- “mindshift“, Prof. Dr. Peter Fischer (Professor for online marketing and market and advertising psychology)
- “Unusual Dell Use Cases”Stefan Schmugge (Head of Technical Consulting) and Isabella Fabricius (Manager & Leader of the Next Gen Sales Academy) – Dell Technologies
- Q&A between lecturers and students
Go to content:
• As a company, Dell Technologies is committed to continuing to advance human progress through technology.
• To show that this is not just a “standard marketing slogan”, Stefan Schmugge takes the students on a journey to exciting and unusual “Use Cases” at Dell
• An important question of today is, for example, how a technology company like Dell Technologies has to act in order to become more sustainable and greener. How can Dell support its customers with this vision? Dell has many creative solutions here, such as sustainable packaging and material in laptops.
• Stefan Schmugge will show several such use cases that drive progress with the help of technology
• Here we look at z. For example, take a closer look at the topic of digital pathology, what is it and what exactly does the technology do there?
• In addition, ideas from production come to the table, in which, with the help of sensors, cameras and AI, e.g. B. Defective products are identified (example: Cabbages used to be sorted out by hand on the assembly line by employees that were no longer beautiful or no longer edible – this is now sorted out by cameras and AI support)
• Following the “unusual use cases”, Isabella Fabricius – Team Lead Next Generation Sales Academy – will give some HR insights on Dell: why is Dell a “great place to work”? What career opportunities are there at Dell?
Content Prof. Dr. Peter Fisher:
We live in times of massive upheaval. Pandemic, war, climate change and sustainability. Due to the advancing digitization and networking, our professional world and the way in which we do business are also changing. What does this mean for people and companies? The digital playing field with its exponentially growing technological possibilities and changes drives human progress as long as they understand, accept and participate in this change.
Without the employees on board, the most beautiful strategies fail during implementation. That directs our attention to the employees. Nowadays, most areas of a company need employees who are digitally fit. The main problem here is not the technology, but that many people are simply afraid of change. (e.g. automation, digitization, etc.) This has a lot to do with the minimum of the employees, by which I mean their learned attitudes, attitudes and ways of thinking.
Humans are the constructors of their own reality. The subjective mindset determines how each of us deals with changes, new challenges or problems. In this context, we know the so-called “growth mindset” that drives us dynamically and the “fixed mindset” that slows us down and blocks us.
In this short lecture we will discuss how each of us can change our subjective mindset so that we remain open to new things not only in our professional environment but also in our private lives.