Kia is relaunching its Ray model in a new iteration resolutely turned towards the city. On the program, doubled autonomy compared to the 1st model and a price below the symbolic bar of 20,000 euros.
Offering more and more electric cars is good. Offer increasingly affordable models, it’s better. Lately, builders finally seem to be tackling one of the major obstacles to the acquisition of a clean vehicle : the price. The symbolic bar not to be exceeded seems to be €20,000. At Volkswagen, it is the ID.1 which will be offered below this price. We also think of facilitate payment with leasing offers at €100 per month for two specific models: the Renault Twingo E-Tech and the Citroën e-C3, which is just over €20,000.
France is not the only country to want democratize electric cars by lowering their price. In South Korea, the manufacturer Kia resuscitate her Kia Ray in new version more autonomous than the first model. The objective is to stimulate the local market making the new Ray “the best choice for customers expecting an entry-level mini electric car,” says a Kia spokesperson.
The Kia Ray version 2 doubles the autonomy of its predecessor for less than €19,000
The bet is daring when we know that the first Kia Ray of the name disappeared from the production lines in 2018the fault of insufficient sales. The low autonomy (a hundred kilometers) and the lack of charging stations in the country at the time also explain its lack of success. The Kia Ray 2.0 comes out in a much more favorable context. Her 35.2 kWh battery promises 210 km of driving on a single chargemore than double the previous model.
Maximum engine power is 64.3 kWh (86 hp), with maximum torque of 147 Nm. The Kia Ray is already available for pre-order in South Korea for the equivalent of €18,800. The question is whether there is a chance of seeing her one day land with us. We know that Kia aims to release no less than 15 new electric cars in Europe, so there is at least hope.
Source: KedGlobal