Mascaras 2021: innovative formulas
To stand out from the competition, beauty brands are redoubling their efforts. Original brushes, long-lasting formulas, even more intense pigments… Real innovations for our eyes. This year, all the attention is focused on the composition. From Sephora, to Monoprix, via Yves Rocher, many cosmetic brands have chosen to include as many ingredients of natural origin as possible in their new mascaras. All without skimping on long-lasting effects, volume or curvature.
How to properly apply your mascara
For a doe look, a good mascara is not enough, it is also important to know the right application technique. If your lashes tend to point down when they’re not wearing makeup, start by curling them with a eyelash curler. Then apply your mascara starting from the root of the eyelash and going up towards the tip in light zigzag movements. Repeat the operation two to three times at most, to avoid bundles. Finally, if you still have deposited too much material, simply run an eyebrow brush over your made-up lashes. This will eliminate excess mascara.
>> Discover now our selection of the best mascaras of the moment
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⋙ Discover the 5 best-selling mascaras in the world (and they are French!)
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⋙ The weird but awesome trick to applying mascara … with tweezers!