Earlier last week, on October 11, 2023, Toyota and the National Football League (NFL) officially announced their partnership. The two companies jointly announced that the automotive company will be the Official Automotive Partner of the NFL, a sponsorship deal that will last for a number of years. This is a massive investment for Toyota as it aims at leveraging the year-round calendar of the NFL to market its products to football fans.
The partnership has come even as some of the NFL wetten and rules are being implemented in the newly begun season. Now, the league is becoming more interesting, something that will capture the attention of more viewers, making it more valuable to the NFL-Toyota partnership.
Who is Toyota?
Toyota has been part of the US for more than 60 years, making its way to car enthusiasts by advancing their mobility options and enhancing sustainability over the years. The company has been coming up with next-generation type of mobility actions through its Toyota and Lexus brands. It also boasts of more than 1,200 dealerships all over the country.
The NFL
The National Football League is the most popular sports league in the US. It is comprised of 32 franchises that compete to win American Football’s biggest event, the Super Bowl. Since its development, the NFL has been coming up with new models of operation that enable it to grow even bigger every year.
Today, the NFL is the wealthiest professional sports league globally in terms of revenue. It also has the most valuable teams in all sports leagues across the globe and boasts a large following around the world, though predominantly in the US.
The Partnership
This multi-year agreement is aimed at joining the NFL’s vision of developing multi-cultural programs as well as Toyota’s focus on inclusion and diversity. Toyota’s focus is not to leave anyone behind in mobility, regardless of status or culture.
Senior VP sponsorship management at NFL said: “Toyota shares the NFL’s strategic vision and goals, prioritizing authenticity and a commitment to their consumers, our fans. We look forward to working together to bring fans exciting programs in the seasons ahead.”
Tracie said that the NFL was thrilled to have Toyota on board. The company had supported the NFL’s media partners and clubs, and now it was the Official Automotive Partner of the NFL.
This opportunity provides Toyota with the opportunity to directly engage with NFL fans which gives the brand a huge advantage as the league has an enormous fanbase all over the country. NFL fans are dedicated, making it easy for Toyota to promote their vehicles and messages to a highly-engaged audience.