Spam and fake accounts are only a tiny minority of Twitter. In any case, this is what the American company asserts in a file consulted by Reuters. In it, she estimates that fake accounts and spam accounted for less than 5% of daily active users in the first quarter. At the end of the latter, the social network claimed 229 million active users called “monetizable”, that is to say who can be exposed to advertising on the platform.
Elon Musk, who has reached an agreement to buy Twitter for 44 billion dollars, has also indicated that one of his priorities will be to eliminate “spambots”, automated accounts that promote scams. According to the SparkToro site, almost half of the American billionaire’s subscribers on the microblogging site are spam, bots or inactive accounts. The task of the boss of Tesla and SpaceX promises to be difficult as many fake subscriber factories allow buyers to gain influence on the platform.