(CercleFinance.com) – Unibail-Rodamco-Westfield (URW) announced on Wednesday that it was going to join forces with the TF1 group’s advertising agency to develop brand campaigns that will be jointly marketed on their platforms.
The shopping center giant says it wants to create, alongside the media group, ‘tailor-made’ experiential campaigns aimed at brands in France.
In its press release, URW explains that this ‘unprecedented’ partnership will consist of creating ‘personalized’ and ‘exclusive’ experiences in its physical locations, which have an attendance of more than 550 million people in Europe, by associating them to the TV audience and in the digital media of TF1.
For the record, the commercial real estate group’s network already includes more than 1,700 screens in Europe, one of the largest on the continent, spread over its 500 high-traffic locations.
Online, URW claims an audience of 40 million visitors in Europe, including more than 33 million unique visitors to its website and more than 7 million ‘followers’ on social networks.