The concept is first exposed in a bestselling book, written by the natural cosmetics expert in aromatherapy. He explains how to “consume less cosmetics but better, choosing quality and making peace with our skin”. A mission pursued via his blog where he disseminates his advice and information.
In the process, Julien Kaibeck founded the International Slow Cosmetics Association, created a label, as he details on the TV7 set on the occasion of the program L’instant bien-être, broadcast this Wednesday, February 2 and available on channel replay. There is also a focus on the Aquitaine region, which has no shortage of “slow” brands. Like Soin de Soi, born in Gradignan, where the Instant Well-Being team went to film, to discover a range of very gentle products for the skin and the planet, produced and distributed in a short circuit. A nice story.
The Soin de soi brand: handcrafted, with the love of beautiful raw materials