(AOF) – Prisma Media, which belongs to the Vivendi group, owned by the Bolloré group, has finalized the acquisition of the Côté Maison group. The amount of the transaction has not been disclosed. Chaired by François Dieulesaint, Côté Maison brings together four magazines (Maison Côté Sud, Maison Côté Ouest, Maison Côté Est, Vivre Côté Paris), operates an e-commerce platform dedicated to the sale of interior items and organizes events in the world of decoration (including the “Vivre Côté Sud” salon).
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Key points
– Holding of 3 divisions, culture with Editis, cultural entertainment with Canal Group, DailyMotion and Gameloft, and media with Havas Group and Prisma Media;
– Revenues of €9.6 billion generated by the Canal + group (60%), by Havas (24%) and Editis (9%);
– “Creation Unlimited” business model aimed at becoming world number 1 in content, media and communication by accelerating the growth of businesses, investing in the long term, creating synergies between businesses and promoting catalogs;
– Capital controlled at 27.03% and 29.73% of voting rights by the Bolloré Group, the supervisory board of 13 members being chaired by Yannick Bolloré;
– Balance sheet free of debt with net cash of €348 million, equity of €19.2 billion.
Challenges
– Strategy based on the valorization of intellectual properties and content through franchises, “live” (festivals), on penetration of the African, Indian and Chinese markets and on online distribution via Dailymotion;
– Good visibility of the activity, subscriptions representing almost 2/3 of revenues;
– Innovation strategy based on the emergence of local creators, on the offering of creative platforms and incubators in several countries and on investment in innovative companies;
– “Creation for the future” environmental strategy: objective of carbon neutrality with a reduction of 30% from 2025 / circular economy, from eco-design;
– Penetration of China after the sale of 10% of UMG to Tencent with the acquisition of Front Network;
– Resolution of the conflict with Mediaset (nearly 29% of the capital but low voting rights) and Fininvest.
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