Windows 11: Experimenting with Ads in File Explorer Shouldn’t Have Been Public


Merouan Goumiri

March 16, 2022 at 8:10 p.m.

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Windows 11 Logo © Microsoft

© Microsoft

A few days ago we informed you that Microsoft could advertise Office 365 directly in Windows 11 File Explorer
. But it seems that it was ultimately only a “mistake”…

The Redmond firm claims that it was only an experiment. What is it really?

Ads in File Explorer: test or reality?

A member of the Windows Insiders program had recently noticed that a banner ad had appeared in File Explorer in Windows 11, the latest version of Microsoft’s operating system. An appearance which has also made some teeth cringe on the side of Internet users, particularly if what was initially only a simple test was intended to materialize.

However, through Brandon LeBlanc, Senior Program Manager at Windows, who then confided in the columns of The Verge, we learn that it was actually just an experimental banner. It was therefore not intended to be made public and the developer specifies in passing that the advertising banner has since been removed from the build 22572 of Windows 11, then reserved for Insiders.

If Microsoft’s statements clearly suggest that this was only a test, which should never have been made public, there is nothing to indicate, however, that the advertising banners will never make their appearance. within Windows 11 File Explorer in the more or less distant future. As a reminder, the Redmond firm had already, in the past, promoted its OneDrive service within the Windows 10 file explorer itself.

On the same subject :
Windows 11: an expected increase in performance thanks to Efficiency Mode

Windows 11

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Windows 11

  • Graphical redesign of the successful interface
  • Improved Snap
  • Effective anchor groups

To be completely honest, Windows 11 seems to us to be a good evolution of Windows 10. Beyond the very marketing aspect linked to the surprise effect (Windows 10 was presented as the last of the last, remember) and to the mainly graphical redesign of the interface, the update brings a bit of clarity and modernity that are welcome after six years spent with an OS designed to reconcile Microsoft and its audience. We also like the discreet details that make it more functional, such as the improved snap and anchor groups, or even the refined management of virtual desktops. Finally, we are really convinced by the redesign of the Microsoft Store. By agreeing to return to the exclusivity reserved for UWPs, Microsoft is effectively hitting where it is not expected and finally compels itself to catch up on Apple and Google.

To be completely honest, Windows 11 seems to us to be a good evolution of Windows 10. Beyond the very marketing aspect linked to the surprise effect (Windows 10 was presented as the last of the last, remember) and to the mainly graphical redesign of the interface, the update brings a bit of clarity and modernity that are welcome after six years spent with an OS designed to reconcile Microsoft and its audience. We also like the discreet details that make it more functional, such as the improved snap and anchor groups, or even the refined management of virtual desktops. Finally, we are really convinced by the redesign of the Microsoft Store. By agreeing to return to the exclusivity reserved for UWPs, Microsoft is effectively hitting where it is not expected and finally compels itself to catch up on Apple and Google.

Source: The Verge



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