Seeing her cosmetics brand in difficulty, the beauty youtuber Sananas decides to abandon the project and sells her products at -70%. Result: his site is taken by storm.
It’s the end of an adventure for the French youtubeuse Sananas, who is shutting down her cosmetics brand. After a little less than 7 months of existence, Otrera Beauty is living its last moments. It’s January 3, 2022, in a touching YouTube video and with “a lot of sadness”That the young woman explains that she is stopping her long-standing beauty project. Launched in June 2021, “one of the dreams of [sa] life”Unfortunately ends.
To finish in style (no pun intended), the young influencer decides to liquidate her remaining stocks and sells her entire collection from -70% on her site. Small problem: the ad seems to have spread like wildfire and many of its subscribers have flocked to the Internet page which is experiencing hiccups in the face of the sudden influx. To explain the cessation of this activity, she recognizes that it is “a lot for the psychological state”Which she prefers to throw in the towel, refuting low sales levels.
Another disappointment for Sananas
This is not the first time that the YouTuber has to give up a make-up brand project. Indeed, as she explains in her video, Sananas had previously already called on an agency for its first project: Sananas Beauty. A first brand that turned out to be a disappointment for her since it was not driven by good intentions: “there was no real human side, no building together ”.
If Otrera Beauty ends in part because the young woman has “learned from [ses] errors”This is mainly because carrying her project alone from A to Z turned out to be a bit too heavy for her to manage. Sananas therefore prefers to focus on psychological health over business. A completely legitimate choice.
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