Three months before closing its fiscal year, Bandai Namco is still delighting fans of big numbers with a turnover of 4.7 billion euros, an operating profit of 700 million euros and a net profit of 467 million euros. euros. Figures to make some large Western publishers pale, even if they are not only a reflection of the video game activity which is in decline with a turnover of 1.8 billion euros and a profit. operational of 286 million euros. If we only take video games into account, Bandai Namco’s profit is actually close to that of Capcom (272 million euros) and remains far from Konami (421 million euros) over the same period.
It is that unlike other publishers like Capcom, Sega, Konami, Square Enix and Koei Tecmo, video games are not what pays the most at Bandai Namco. This honor belongs to the segment Toys and Hobby which produces and sells toys, cards, clothing, food, figurines and other derivative products. All activities combined, the Dragon Ball franchise generated a turnover of 694 million euros against 578 million euros for Gundam and 254 million euros for One Piece, all over a period of 9 months.
With releases such as Guilty Gear Strive, Scarlet Nexus, Tales of Arise and Super Robot Wars 30, Bandai Namco distributed 36.2 million games between April and December but is aiming for a volume of 47.5 million for the whole of fiscal year, which will benefit from the launch of a certain Elden Ring. The group has also raised its expectations for the full fiscal year and anticipates a turnover of 6.1 billion euros, an operating profit of 730 million euros and a net profit of 509 million. euros.
As announced a few months ago, Bandai Namco is also on the verge of a rebranding which, for gamers, will mainly mean a change of logo. This will come into effect everywhere in the world and in all the group’s subsidiaries from April 2022, but Bandai Namco has made a small alteration by replacing the magenta color of the frame, which had not been unanimous in internal, by a bright red color supposed to give an impression “enthusiastic, fun, active and daring“, we are told. Bandai Namco will thus be equipped to achieve its objectives which are to “design large-scale world titles“, “reinforce content from western subsidiaries” and especially “realizing the metaverse concept“. The famous.